UpscaleAds · Google Ads portfolio
Google AdsCase Studies
Performance-driven campaigns. Measurable business results.
Live clients · Live accounts · Real numbers
Live UpscaleAds clients featured on this page
Our approach
Performance marketing built around intent. We reach people at the moment they search, make every campaign relevant to what they asked for, and measure what it brings the business.
Launching ads is the easy part. The work is in the research, structure, targeting and tracking behind them, and in the optimisation that follows once real performance data comes in.
How we work
Our Google Ads framework
Six stages, run in order and repeated as the data builds.
- 01
Discovery
Understand the business, market, audience and competition.
- 02
Strategy
Define structure, keyword intent, ad formats, budgets and bidding.
- 03
Execution
Launch relevant campaigns with focused messaging and targeting.
- 04
Tracking
Measure defined conversion actions and campaign behaviour.
- 05
Optimisation
Refine keywords, search terms, ads, bids and negatives from the data.
- 06
Growth
Scale where performance supports further investment.
Industries
Clients we manage today
Three live UpscaleAds clients with current Google Ads data. Pick the one closest to yours, or see our team's earlier track record.
Case studies
The work, and the evidence
Three clients we manage today, each with the challenge, what we changed, the results and a screenshot from their live Google Ads account. Below them is a separate, clearly labelled track record from our founding team's earlier work.
Live UpscaleAds client · Healthcare · Home care
Infinity Home Care
The challenge
- Seven home-care services, each with different searches, prices and patients
- High-cost clicks in a competitive Abu Dhabi healthcare market
- Job seekers and competitor-name searches were eating budget
- Enquiries had to be tracked the same way across calls, WhatsApp and forms
Our strategy
- One campaign per serviceHome care, doctor at home, nursing, elderly care, physiotherapy, lab tests and IV therapy, each with its own ads and landing page
- Negative keyword listsJob, competitor and information-only searches blocked
- Mobile-firstMost enquiries come from phones, so bids and pages are built for mobile
- Clean conversion trackingCalls, WhatsApp and form actions counted as enquiries, reviewed every week
- Weekly reviewsSearch terms, ads and budgets checked and adjusted every week
The results
Swipe to see the full screenshot · tap to enlarge
What the screenshot showsEnquiries rose from 171 to 241 (+41%) against the previous 30 days while the budget was scaled up (spend AED 22,476 vs about AED 13,550), so cost per enquiry moved from about AED 79 to AED 93. Enquiries = calls, WhatsApp clicks and form submissions tracked as conversions in Google Ads. Customer ID hidden.
Live UpscaleAds client · Laundry & dry cleaning
Grand Laundry
The challenge
- A new account that had to bring in orders from day one
- Small daily budget in a category full of "near me" searches
- Customers want to book a pickup fast, usually on WhatsApp
Our strategy
- High-intent searches onlyOne Search campaign focused on "near me" and pickup-and-delivery searches in Abu Dhabi
- WhatsApp-first landing pageA mobile pickup page where booking is one tap away
- Weekly search-term cleanupIrrelevant searches added as negatives every week
- Enquiry trackingWhatsApp clicks, calls and forms tracked as conversions
The results
Swipe to see the full screenshot · tap to enlarge
What the screenshot showsIn the first 20 days, about AED 967 of ad spend brought 91 enquiries at AED 10.62 each, with a 7.88% click-through rate. Enquiries = calls, WhatsApp clicks and form submissions tracked as conversions in Google Ads. Customer ID hidden.
Live UpscaleAds client · Painting contractor
Al Sekoun Painting
The challenge
- High-value jobs, so every enquiry matters
- Every ad sent people to the homepage, so Google rated ad relevance below average
- Many searches came from people looking for painting jobs, not painters
Our strategy
- Dubai onlyAds shown only to people in Dubai, where the team works
- Buyer searches onlyJob and vacancy searches blocked; price searches kept open because they come from real customers
- Ad groups per job type (new)From 23 Oct, ads are split by job type and sent to the matching villa, apartment, interior or commercial service page
The results
Swipe to see the full screenshot · tap to enlarge
What the screenshot shows37 enquiries for painting jobs in Dubai in the last 30 days at AED 149.78 each, with 9.64% of people who saw an ad clicking it. Enquiries = calls, WhatsApp clicks and form submissions tracked as conversions in Google Ads. Customer ID hidden.
Before UpscaleAds
Our team's track record
These campaigns were run by members of our founding team at earlier agencies, before UpscaleAds was set up. They are not UpscaleAds clients, so we show only the industry and the numbers: no client names, logos or account screenshots.
Healthcare · Dubai
PeriodOct 1 – 31, 2025 vs Sep 2025. Client name withheld.
Ayurveda & Wellness · UAE
PeriodJul 1 – 31, 2025 vs Jun 2025. Client name withheld.
Luxury Retail · Fashion E-commerce · UAE
PeriodPerformance Max asset groups. Client name withheld.
Early Childhood Education · UAE
PeriodAug 1 – 31, 2025 vs Jul 2025. Client name withheld.
Automotive Services · Dubai
PeriodFive Search campaigns vs previous period. Client name withheld.
Facility Management · Technical Services · Dubai
PeriodOct 1 – 31, 2025 vs Sep 2025. Client name withheld.
Capabilities
Google Ads that work with intent.
The campaign types and optimisation work behind the case studies above.
- Campaign
Search Ads - Campaign
Performance Max - Campaign
Shopping - Campaign
Call Campaigns - Planning
Keyword Strategy - Measurement
Conversion Tracking - Optimisation
Search Term Optimisation - Optimisation
Landing Page Optimisation - Optimisation
Campaign Optimisation
Next step
Ready to turn searches into opportunities?
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