PPC agency in Dubai

PPC management is the ongoing planning, setup and optimization of pay-per-click advertising campaigns, where you pay each time someone clicks your ad.

Google Ads is one PPC platform. PPC management covers the overall pay-per-click strategy, bidding and budget management, which can include Google Ads and other platforms.

We combine platform bidding strategies with regular reviews of performance data, moving budget towards the campaigns, keywords and audiences that convert.

Remarketing shows ads to people who have already visited your website or engaged with your business, encouraging them to come back and convert.

PPC cost has two parts: the ad spend you pay to each platform and the management fee. The fee depends on the number of platforms and campaigns, account size and complexity, conversion tracking and landing page needs, and reporting requirements. Click costs vary by industry and competition in the UAE. We recommend budgets after a consultation and provide a tailored quote.

Ads can start generating clicks and enquiries soon after campaigns go live, but the first weeks are a learning period. During that time we gather search term, audience and conversion data, then refine bids, keywords and budgets. Performance usually becomes more stable after the first few months of optimisation, depending on budget, competition and conversion volume.

A PPC agency handles the ongoing work that keeps paid campaigns profitable. Each month we review search terms, add negative keywords, test new ad copy, adjust bids and budgets, check conversion tracking and look for wasted spend. We also plan for upcoming promotions and seasonal changes. You receive a monthly report explaining results in plain language, along with the actions taken and planned.

We start with how your customers actually search, in English and Arabic, including local terms, emirate and area names, and longer conversational phrases people use with voice search, such as "best dentist near me in Dubai Marina". Keywords are grouped by intent, so high-intent terms receive priority budget, while informational or irrelevant searches are filtered out with negative keywords.

Yes. We set up and manage Microsoft Advertising (Bing) campaigns alongside Google Ads. It reaches additional searchers on Bing, Microsoft Edge and partner sites, particularly on desktop and in workplace settings, often with less competition than Google. We usually import the Google campaigns that have already proven themselves, then adapt keywords, bids and budgets to Microsoft's audience.

There is no universal benchmark, because cost per lead depends on your industry, the value of each customer, competition and the emirates you target. A more useful question is how much you can afford to pay for a lead and still grow profitably. We work this out with you from your average sale value and close rate, then optimise campaigns towards that target.

We improve lead quality by tracking what happens after the enquiry, not just counting form submissions. That means tightening keywords and negatives, adding qualifying details to ads and forms, excluding irrelevant locations and, where possible, feeding back which leads became customers so bidding can favour similar ones. Regular reviews with your sales team help us spot patterns in poor-quality leads quickly.

We test one meaningful change at a time, such as a headline, offer, call to action or landing page layout, and let it run until there is enough data to judge fairly. Google Ads experiments and ad variations let us split traffic between versions. Winning versions are kept, weaker ones are paused, and the findings shape the next test in the cycle.

Your monthly report covers spend, clicks, conversions, cost per conversion and conversion rate by campaign and, where relevant, by emirate, device and language. It also highlights top search terms, wasted spend we removed, tests we ran and the plan for the coming month. We explain results in plain English or Arabic, so you can make decisions without needing to be a PPC specialist.

Yes. We first make sure the account is registered to your business and that you have full admin access, then review its structure, tracking and history before changing anything. Keeping the existing account preserves valuable performance data. We then fix tracking gaps, remove wasted spend and restructure gradually, so results are protected during the handover.