Arabic SEO: how to rank a bilingual website in the UAE
How to structure, write and technically set up an English and Arabic website so both versions rank, from URLs and hreflang to native Arabic content.
Insights for growth.
Practical guides on SEO, AI search (AEO & GEO), Google Ads, social media, websites, apps, branding and business software, written for businesses in Dubai and across the UAE.
Articles
Entity SEO: helping Google and AI understand your brand
How search engines and AI tools recognise your brand as an entity, why it matters for rankings and AI answers, and a step-by-step plan to strengthen it.
How to track calls and WhatsApp leads from your ads
In the UAE, many leads arrive by phone or WhatsApp, not forms. Here is how to track them back to the ads that produced them.
Influencer marketing in the UAE: how to do it properly
A practical guide to running influencer campaigns in the UAE: vetting creators, staying compliant, writing briefs and contracts, and measuring results.
How to choose a web design company in Dubai
A practical checklist for shortlisting and vetting a web design company in Dubai, from portfolio checks to contract terms and warning signs.
E-commerce SEO: ranking product and category pages
How to get category and product pages ranking: keyword mapping, unique content, faceted navigation, product schema and the technical issues that hold online stores back.
The mobile app development process, step by step
What happens at each stage of building a mobile app, from discovery and design to testing, store submission and life after launch, and what the business owner needs to do.
Bilingual branding in the UAE: getting English and Arabic right
How to build a brand that feels equally natural in English and Arabic, covering naming, logo lockups, typography, right-to-left layouts and copywriting.
API integrations explained for business owners
A jargon-free explanation of APIs and integrations: how they connect your business systems, common UAE use cases, what drives cost and how to plan a project safely.
What is 360° digital marketing?
What 360° digital marketing really means, which channels it covers, and how to judge whether an integrated approach suits your business.
B2B lead generation in the UAE: channels that work
Which channels generate B2B leads in the UAE, how to combine them, and how to align marketing and sales so good leads become real opportunities.
How to choose an SEO agency in Dubai: 12 questions to ask
Twelve practical questions to ask any SEO agency in Dubai before you sign, what good answers sound like, and the red flags that should end the conversation.
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