Marketing during Ramadan in the UAE: planning guide
A practical planning guide to Ramadan marketing in the UAE: timelines, changing online behaviour, ad scheduling, creative tone and Eid campaigns.
Insights for growth.
Practical guides on SEO, AI search (AEO & GEO), Google Ads, social media, websites, apps, branding and business software, written for businesses in Dubai and across the UAE.
Articles
Restaurant and café marketing in Dubai
A practical guide for Dubai restaurants and cafés: getting found on Google Maps, content that makes people visit, reviews, delivery apps and repeat guests.
Keyword research for the UAE: English, Arabic and mixed searches
How UAE customers really search, in English, Arabic and everything in between, and a step-by-step keyword research process that reflects it.
How to plan a social media content calendar
A step-by-step method for building a social media content calendar that fits UAE seasons, keeps approvals moving and stops last-minute posting.
Social media management vs social media marketing: what's the difference?
Social media management keeps your channels running; social media marketing uses them to hit business goals. Here is how to tell which you need.
Google Shopping ads for UAE online stores
Shopping ads put your products, prices and images directly in Google results. Here is how UAE online stores can set them up and keep them profitable.
How much does SEO cost in the UAE?
What you are really paying for when you buy SEO in the UAE, how packages differ, indicative AED ranges and the questions that expose a poor-value quote.
Website speed optimisation: why it matters and how to fix it
How slow pages cost you enquiries and rankings, how to measure speed properly, and the fixes that usually make the biggest difference.
YouTube ads for UAE brands: formats, targeting and budgets
YouTube reaches UAE audiences in English and Arabic on phones and smart TVs. Here is how to choose formats, target the right people and budget sensibly.
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