Meta lead forms vs website landing pages: which gets better leads?
Meta instant forms usually bring more leads at a lower cost; landing pages usually bring more committed ones. Here is how to choose and how to improve both.
Insights for growth.
Practical guides on SEO, AI search (AEO & GEO), Google Ads, social media, websites, apps, branding and business software, written for businesses in Dubai and across the UAE.
Articles
UI/UX design basics: what makes a website easy to use
What UI and UX really mean, the principles behind websites that feel easy to use, and a practical checklist for reviewing your own site.
Shopify vs WooCommerce vs custom e-commerce
A practical comparison of Shopify, WooCommerce and custom e-commerce for UAE retailers, covering running costs, control, integrations and when each makes sense.
Native vs cross-platform apps: Flutter, React Native or native?
Flutter, React Native or fully native? How each approach compares on cost, performance, device access and long-term maintenance, and which suits your app.
Corporate video production in Dubai: a planning guide
A step-by-step planning guide for corporate video in Dubai, from the brief and script to locations, permits, shoot day and getting more mileage from every minute filmed.
Custom CRM vs off-the-shelf: which is right for you?
An honest comparison of custom-built and off-the-shelf CRMs, with the trade-offs on cost, flexibility and ownership, plus a framework for deciding which suits your business.
Marketing KPIs every business owner should track
The handful of marketing KPIs that tell you whether your spend is working, how to calculate them, and which vanity metrics to stop worrying about.
Marketing for nurseries and schools in the UAE
How UAE nurseries and schools can attract the right families: admissions timing, parent trust, social media, search ads and converting enquiries into tours.
How long does SEO take to work?
A realistic SEO timeline for UAE businesses: what happens in the first weeks, when enquiries usually start to rise, and the factors that make it faster or slower.
Google AI Overviews: what they mean for your website traffic
What Google AI Overviews change for business websites, which kinds of pages are most affected, and a practical response plan for UAE companies.
Google Ads for clinics in the UAE: best practice and compliance
How UAE clinics can run Google Ads that bring in patients while staying within health authority rules and Google's healthcare ad policies.
Instagram Reels and short-form video strategy
How to plan, film and measure Instagram Reels and other short-form video so it builds reach and enquiries, not just views.
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