What is Answer Engine Optimization (AEO)?
AEO is the practice of making your content the answer search engines, voice assistants and AI tools give. Here is how it works and where to start.
Insights for growth.
Practical guides on SEO, AI search (AEO & GEO), Google Ads, social media, websites, apps, branding and business software, written for businesses in Dubai and across the UAE.
Articles
Google Shopping ads for UAE online stores
Shopping ads put your products, prices and images directly in Google results. Here is how UAE online stores can set them up and keep them profitable.
TikTok marketing for UAE brands
When TikTok makes sense for UAE brands, what kind of content earns attention, and how to combine organic posting with TikTok ads.
How to redesign your website without losing SEO rankings
A step-by-step plan for redesigning your website while protecting the rankings, traffic and leads your current site already earns.
Building a content strategy with topic clusters
A practical way to plan SEO content: pillar pages, supporting articles and internal links that show Google and AI search you cover a subject properly.
Negative keywords: the fastest way to cut wasted ad spend
Paying for clicks from job seekers and DIY searches? Negative keywords stop that. Here is how to build and maintain a list that protects your budget.
WhatsApp Business for sales and customer service
How UAE businesses can use WhatsApp Business to sell, support customers and track leads, from the free app to the WhatsApp Business Platform.
Website security basics for small businesses
The threats small business websites actually face, the security basics that stop most of them, and what to do if your site is compromised.
How much does SEO cost in the UAE?
What you are really paying for when you buy SEO in the UAE, how packages differ, indicative AED ranges and the questions that expose a poor-value quote.
Performance Max campaigns: when to use them and when not to
Performance Max can scale a well-tracked account or quietly burn budget on brand and low-quality leads. Here is how to tell which situation you are in.
Website speed optimisation: why it matters and how to fix it
How slow pages cost you enquiries and rankings, how to measure speed properly, and the fixes that usually make the biggest difference.
SEO vs Google Ads: which should a UAE business invest in first?
How SEO and Google Ads differ on speed, cost and control, and a practical framework for deciding which a UAE business should fund first.
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